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We were happy to be part of the Fox Marketing Build Team for the SEMA 2013 Hyundai Turbo Veloster.

Enjoy the photos and press release after the break. Read more .

FOX MARKETING VELOSTER TURBO ROUNDS OUT HYUNDAI’S SEMA SHOW LINEUP

COSTA MESA, Calif., Oct. 23, 2013 – Hyundai has joined forces with Fox Marketing Cars to create the most powerful street-focused Veloster Turbo ever. The car will be showcased at the 2013 SEMA show in Las Vegas, November 5-8.

Fox Marketing leveraged the outstanding reliability and performance potential of Hyundai’s 1.6-liter, 4-cylinder direct-injected, turbocharged Gamma powerplant as the core of its SEMA concept. A comprehensive package of advanced engine components, including a new 845 Motorsports turbo upgrade, BorgWarner EFR turbo, front-mounted intercooler, AEM water/methanol injection system, VP Racing 101-octane performance fuel and an ECU tune from SeoulfulRacing, boosts output to an impressive 370 horsepower.

The addition of a UNIQ Performance strut brace, ImportShark chassis bracing and fully-adjustable ARK Performance coil-over suspension ensure the Fox Marketing Veloster Turbo puts all that power to the tarmac and keeps it flat in high-speed cornering, while new Street Pro LE seats and Takata Drift III 4-point harnesses hold the driver firmly in place. Braking performance has been improved with WP Pro EX6 6-piston front calipers with carbon fiber ducting and 13.6-inch wavy-cut rotors for neck-wrenching stopping power.

Exterior modifications give the Veloster Turbo an aggressive demeanor that perfectly complements the engine and chassis upgrades. A hand-mixed paint from BASF color lab dubbed R-M Oynx HD Waterborne SkyAqua Pearl is the most striking exterior component, while the addition of Hyundai Genesis fog lights, an ImportShark front lip spoiler, custom rear fascia mesh and custom front fascia round-out the bold exterior modifications.

“The Veloster Turbo was designed with affordable performance in mind,” said Scott Margason, director, product planning, Hyundai Motor America. “Fox Marketing’s unique concept showcases the versatility of our turbocharged 4-cylinder Gamma engine family while expanding the overall performance envelope for the Veloster line.”

POWERTRAIN

1.6-liter turbocharged, direct-injected Gamma 4-cylinder engine

SeoulfulRacing factory ECU custom tune

845 Motorsports Turbo Upgrade

BorgWarner EFR 6258 turbo

845 Motorsports stainless steel tubular manifold

1.5-in. primaries with ½-in. flanges

Vband 3-in. 304 stainless downpipe

845 Motorsports 3-in. aluminum cold air intake

Front-mounted intercooler

2.25-in. aluminum hot-side charge pipe

2.5-in. aluminum cold-side charge pipe

Custom oil and coolant lines

Nitrous Express N-Tercooler sprayer

AEM X-WiFi (EGT-Air Fuel) iPhone mobile gauge solution

AEM water/methanol injection

AEM Tru-Boost

ARK Performance 2.5-in. cat-back exhaust

VP Racing VP101 performance fuel

CHASSIS

ARK Performance 35-way adjustable coil-overs

UNIQ Performance strut tower brace

ImportShark mid-brace, chassis brake, lower tie bar, cross-bracing, sway bars

EXTERIOR

BASF R-M Oynx HD Waterborne SkyAqua paint

BASF R-M Oynx HD Black D403 paint

Custom Hyundai Genesis Coupe fog light surrounds

Genesis Coupe fog lights

ImportShark front lip spoiler

Custom rear fascia mesh

Takata black tow strap

INTERIOR

Takata Street Pro LE reclining racing seats

Takata seat sliders

Takata Drift III 4-point harnesses

Custom steel bases

Custom Takata rear seats

BRAKING

Front:

WP Pro EX6 6-piston calipers with carbon-fiber ducting

13.6-in. wavy-cut rotors

Stainless steel braided brake lines

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

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